Marketing Smith: xerox 980

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Case Study: World's first 100% 'variable content' magazine

A case study on how to market a major investment in machinery with a limited budget - and win an award for your efforts.

A marketing resource

Hello, thanks for visiting my Blog. I intend to try and make this a resource for Marketing Managers; it's not an encyclopedia of marketing, more a useful prompt for your daily work.

I plan to deliver 3 types of post - Marketing Memos, Stats Facts and Case Studies. The Memos will contain guides and tips, Stats Facts will present useful statistics and Case Studies are projects I've worked on.

I’m an award winning, senior executive with over 30 years experience in both online and offline marketing, advertising and design.

An associate of the Chartered Institute of Marketing and member of the Telemarketing Council at the DMA, I’ve held Directorships at advertising and marketing agencies and worked on accounts as varied as Shelter Housing & Homeless Charity, Islington Council, Mitsubishi and Lennox Lewis (Boxing Champion).

The views expressed in my Blog are my own and not my employers.